Shirky Chapter 4: If Shirky is right, and we’re headed to a period where social media tools like YouTube, Flickr, and social networks like Facebook become “invisible,” what’s the impact on things you spend money on as consumers? Books? Movies? Music?
Answer: Whether people believe it or not, marketing does have a serious impact on the things we humans choose to buy while eyeing the wide range of available items on grocery store, convenience store, or department store shelves. A lot of it is cognitive. Just like shirky said in Chapter 4, we used to view dignified forms of media communication such as television, newspaper and radio. Nowadays, we are experiencing a strong new wave of communications media in the form of websites such as Flickr, Youtube, Facebook and Myspace. Shirky argues that this is not advancing our communication capabilities and standards, but holding them back by ruining them with unregulated, undignified, poor-spelled online postings.
As far as how this new invisible consumer marketing goes, I feel that this will strongly affect how we spend our money. The availability of these tools online will holdback what we spend our money on. These days, people don’t need to spend money on books, movies, and music because people post all of them online for free on sites such as Youtube and Hulu.com.
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I still buy a lot of content. I like really old music (1600s-1800s) and I still buy it. And some content I want isn't on YouTube. But I do hear what you're saying. There's only so much time in the day. Many are choosing to fill it with the free stuff rather than the pay-for stuff.
ReplyDeleteYou started out on a good foot... consider how successful the star-rating system is (a type of folksonomy) at Amazon.com.