Freeze Mob

I find it very interesting that people can really come together and do a freeze flash mob of this significance. Above that, I was truly amazed that that amount of people took the freeze mob that seriously and did such a great job holding themselves together. One great way to get something like this in motion is to invite everyone possible, or at least in one local network, to a Facebook event for this, giving out the planned time and location. A Facebook event will also get people that are going to participate to communicate about this with one another directly and continuously. In order to do some non-electronic marketing for this event, you could put together a grass roots movement and post flyers on the windshields of peoples’ cars and on front doors in urban/young neighborhoods. I would write in these flyers that we are trying to put together the biggest freeze mob to ever join together and promote that participants will be taking part in some global and important. Telling people that they will be part of the biggest freeze mob ever and will be seen on Youtube can invoke a desire for people to join.